Hostess is bringing back the original banana Twinkie filling recipe and unveiling retro packaging for Chocolate CupCakes, Ding Dongs and Ho Hos.
Maybe, like fashion, packaging is recycled every 20 years to bring back the original winning ideas. Twinkie the Kid was a star of the seventies and then re-emerged in the nineties. I know this because I owned two t-shirts that made the rotation at least once a week…one was a retro Pez design and the other, you guessed it, Twinkie the Kid!
Now, Captain CupCake, King Ding Dong, Twinkie the Kid and Happy Ho Ho will help kick up the nostalgic vibe with cameo appearances on select Hostess packages, available in stores throughout the country from March 21 to April 30, 2011. “Hostess set the standard for timeless treats that are loved from generation to generation,” says Amy Clark, director of snack marketing for Hostess.
“The ‘old-school cool’ packaging and retro recipe Twinkies celebrate the brand’s amazing history and tap into the nostalgia consumers feel with every sweet bite.”
As part of the promotion consumers can receive a collectible retro Twinkie the Kid alarm clock by mailing in two UPC codes plus $4.95 shipping & handling.