Frito-Lay Re-launch: Doritos Taco Flavor Chips in Original 1960’s Packaging

May 6, 2011

Last year Doritos taco flavor came back for a limited time.  Well, after feedback from all of you…it’s staying on the shelves!  This isn’t the first “throwback” we’ve seen on the shelves and surely won’t be the last.  As I mentioned in the retro Hostess post, packaging is just like clothing…recycled. 

As a packaging professional, I wish I could tout the innovation and creativity of my counterparts in the industry, but it seems that sometimes our memory banks are a better representation of creation than spending time with that pesky thing called package development…sigh.

Here’s the scoop…

“… In late 2010 the Taco flavor recipe that was used in the 1980′s returned in a limited edition “retro” styled bag incorporating the original Doritos logo, and in early 2011 the company announced that this incarnation would remain in the permanent product line-up.”




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